I'm Felipe Carvalho, the founder of Hyperion Studio.
I grew up in Salvador, Brasil, moved to Australia at 11, and started designing at 14. Not because of a plan, because it was the one thing I was clearly better at than most things I'd tried.
I built Hyperion without a safety net. No family money, no industry connections, no agency background. Just an obsessive belief that most businesses are losing opportunities not because of what they do, but because of how they're perceived before they ever get the chance to show it.
I don't believe design exists to be admired. I believe it exists to change how people evaluate your business.Previously: Colgate Australia, Freestyle MMA, NSW Government, and a growing number of professional services firms across Australia who were done competing on price.