The Authority Lab™

Signature Brand Partnership
For businesses who are great at what they do — but whose brand is costing them premium clients, credibility, and confidence. We help you show up as the obvious choice.
BOOK A CALL HERE

Great businesses are losing prime opportunities because their brand doesn’t match their capability.

Miss out on $100K+ contracts to “better looking” competitors

Get stuck competing on price instead of value

Feel embarrassed pitching high-value clients

You’ve built a great business.
Your brand should make you proud of it.

THE SEARCH IS OVER

Meet The Authority Lab™

BOOK A CALL HERE
WHAT SUCCESS LOOKS LIKE 🌟

You don’t just walk away with a better brand.

Win contracts you used to think were “out of your league”
Stop competing on price—because your brand does the positioning for you
Raise your rates by 30–50% without flinching
Get referred by higher-tier clients who now see you as their equal
Feel proud sharing your website, sales deck, and brand at every touchpoint
Have a calendar full of premium opportunities—not lowball inquiries

What To Expect

Stay ahead of competitors with proactive brand intelligence
Access monthly market insights, competitor tracking, and brand recommendations so you're never caught off guard — and always seen as the leader.
Get unlimited brand strategy support when it matters most
Pitching for a big contract? Raising your rates? Need to look top-tier fast? You’ll have on-demand guidance to show up as the obvious expert every time.
Done-for-you brand implementation that aligns everything with your premium position
We don’t just tell you what to do, we execute it. From brand identity and sales decks to videos, reels, and social content, every asset is built to elevate perception and convert premium clients.

I'm Felipe

I’m a Brand Architect on a mission to help business owners position themselves as the premium choice and never compete on price again.
I’ve always loved helping others thrive, I selfishly get a kick out of their success.

But what I hated was watching incredibly skilled people lose life-changing opportunities — not because they lacked capability, but because they looked amateur next to competitors who weren’t half as experienced.

These weren't struggling businesses. They were exceptional. But excellence is invisible when it’s wrapped in a brand that doesn’t reflect it.

I watched confident contractors light up describing million-dollar builds, then shrink when they handed over a business card that looked like it came from Vistaprint.

That’s why I built the Authority Lab. Because your brand isn’t decoration, it’s your position in the market.

And in most industries, perception is pricing power. You don’t earn your way into the premium tier, you claim it by aligning every part of your brand with the value you already deliver.

Because if you don't believe you're premium, neither will your market.

Felipe
HOW IT WORKS

Ready to stop missing premium opportunities and start leading your market?

1. Book a Brand
Audit Call
Start with a 15-minute call to uncover what’s holding your brand back and where your premium opportunities are hiding.
2. Map Your Premium Positioning
We’ll create a strategy to elevate your perception, raise your pricing power, and position you as the obvious choice in your market.
3. Kick Off Your Signature Brand Partnership
We begin realigning your brand, assets, and strategy — so you stop competing on price and start attracting high-value clients consistently.
BOOK A BRAND AUDIT CALL →

You’ve done the hard work to build a great business. Your brand should reflect that, not hold you back.

Once you're inside the Authority Lab, you'll:
✔ Align your brand to confidently charge premium rates

✔ Attract and win high-value clients who see your true worth

✔ Walk into pitches knowing your brand backs your expertise

✔ Build lasting credibility so your business becomes the obvious choice in your market
Hyperion Studio’s logo design work for Prochoice VendingBrand visuals for lifestyle company The Dale by Hyperion Studio
LET'S BE HONEST

The Authority Lab is not for everyone...

❌ The Authority Lab is not for you if:
❯ You’re not clear on your offer, audience, or value yet

❯ You’re looking for one-off design work or a quick logo refresh

❯ You’re not willing to shift your positioning or pricing strategy

❯You’re not ready to invest in long-term brand growth

❯You want “fast and cheap” instead of “strategic and effective”

❯You’re not open to honest feedback or guided brand decisions
✅ You’re right for The Authority Lab if:
❯ You’re running an established business with $500K–$5M in annual revenue

❯ You’re ready to raise your rates and win bigger opportunities

❯ You value strategic thinking, consistency, and long-term positioning

❯ You’ve outgrown your current brand and know it’s costing you high-value work

❯ You’re tired of being the best-kept secret in your industry

❯ You want to be seen as the obvious premium choice in your space
BOOK A BRAND AUDIT CALL →

Before you ask

BOOK A CALL
Why wouldn't I just hire a full-time designer?
Good question! For starters, the annual cost of a full-time senior-level designer now exceeds $100,000, plus benefits (and good luck finding one available). Aside from that, you may not always have enough work to keep them busy at all times, so you're stuck paying for time you aren't able to utilize. With the monthly plan, you can pause and resume your subscription as often as you need to ensure you're only paying your designer when you have work available for them.
How does this compare to hiring a freelancer?
Hiring a freelancer can be costly both from the monetary side and the cost of time. A single senior designer (If you can find one with relevant experience) will set you back over $20K per month. Freelancers often have one core specialty, which often means needing to hire for multiple roles or having that one person deliver a sub-par job on other roles. We have the proven experience to design a multitude of projects the way they should be done. Process means a lot to us.
How soon can you start?
Right now if you want. It's up to you if you want an introduction call first or not. We don't mind, we just jump right in.
Is there a limit to how many requests I can have?
Once subscribed, you're able to add as many design requests to your queue as you'd like, and they will be delivered one by one.
How does the pause feature work?
We understand you may not have enough design work to fill up entire month. Perhaps you only have one or two design requests at the moment. That's where pausing your subscription comes in handy. Billing cycles are based on 31 day period. Let's say you sign up and use the service for 21 days, and then decide to pause your subscription. This means that the billing cycle will be paused and you'll have 10 days of service remaining to be used anytime in the future.
What if I want to cancel?
Each month of the subscription is paid in advance, so at any point within that month you wish to cancel you can easily do so. On special circumstances we can also pause the subscription for a prolonged period to be picked up again when you're ready.
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