Colgate Smile Center

Colgate approached us with a bold initiative: launch their new Smile Centers — a fresh take on oral care, education, and customer engagement inside grocery retailers.

The first rollout was in partnership with Romeo's IGA in Sydney, and the goal was twofold:
Introduce Smile Centers to the public with an upbeat, modern visual identity.
Equip Colgate’s internal teams with compelling media for stakeholder buy-in and global rollout.

We handled both photography and video production, crafting assets for internal presentations, external marketing, and press distribution.
Everything had to communicate: Colgate is evolving, and this is what the future looks like.

We treated the launch like a product premiere. The visuals needed to be warm, modern, and confident — clean framing, natural lighting, and thoughtful movement throughout the video.

Photography: We shot lifestyle and environmentals showing real customers engaging with the space. Framed for use in print, social, and digital.

Video: We created a 90 second launch film blending product showcase, customer experience, and strategic messaging.

The campaign debuted with the launch of the first Smile Center in Romeo's IGA, Sydney,
and quickly gained traction.

Colgate deployed our visuals across:
- National internal communications
- External partner press kits
- Marketing rollouts in APAC

- On-location photography
- Video concepting, filming, and editing
- Asset delivery for internal and external use
- Creative direction and brand alignment